Jennifer Laycock

Jennifer Laycock

Articles



The latest Shopping.com Consumer Demand Index is in and it looks like I'm not the only one drowning in day after day of rain. According to the index, rain boots are sparking the interest of searchers with an increase over more than 250%. From high end Marc Jacobs rain boots to more affordable offerings from Isaac Mizrahi there are hundreds of boot options listed on Shopping.com.

With the new interest, expect to see a jump in keyword prices at the popular PPC engines.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.