October 21, 2005 Comments
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There has long been a question of whether search engines should hand-manipulate the search results for certain queries, but a recent story about two British Internet users that formed a suicide pact after meeting in an online chat room has sparked new debate about the ethics and responsibilities of search engines when it come to delivering results.
Google has long been the source of articles about search results that have been messed with by users (like those for "miserable failure") as well as results that have been messed with (and fixed again) by the engine itself, like the results for "scientology."
Learn more about the history of this debate and what folks are saying about it now in today's featured article: "Should Engines Manipulate Results In Certain Circumstances?" by Jennifer Laycock.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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