October 25, 2005 Comments
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When it comes to long term search engine marketing success, it's important for a company to build a long-term strategy that includes a healthy mix of both organic optimization, link building and paid search advertising. (skip to "Balancing Paid and Organic Search Listings" by Bill Hartzer)
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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Search marketing information for small business owners.
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