October 27, 2005 Comments
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While it's not unusual for a movie star or tv show to have a fan club, the idea of corporate fan clubs has sort of come to a head recently thanks to web sites and blogs. Self-appointed brand evangelists around the world are online talking up their favorite products and convincing other people to try them out as well.
From sites detailing all of the latest news of companies like Google to Chipotle fan sites that emote about the beauty that is a 22 ounce burrito, blogs and web sites have made it possible for average Americans to promote their favorite products. Smart companies are already looking for ways to take advantage of this free advertising as part of their online marketing strategy.
Find out more about keeping tabs on fan blogs as part of your online reputation management strategy in today's featured article: "Taking Advantage of Brand Blogs for Online Reputation Management" by Jennifer Laycock.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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