October 28, 2005 Comments
After a few years of languishing in near obscurity, Looksmart announced today that they would be relaunching themselves as "the largest vertical search site launch in the history of the Web." The new Looksmart features 11 new vertical categories and over 161 new sites.
From a company press release:
LookSmart's new vertical search sites will give consumers the ability to find, save and share content - now segmented per topic. For example, consumers come to the Web with a specific agenda in mind. The vertical search sites are appealing as they provide a more defined, specific set of information about a specific problem, passion, or task.
In total, LookSmart's 181 vertical sites fall under the following 13 categories: Auto, Music, Education, Food, Home Living, Money, Health, Cities, Sports, Recreation, Travel, Tech and Games, and Style.
Advertisers are looking for more options on the Web beyond the big guys and these vertical sites make it easier for them to tap into their demographically targeted audience. LookSmart is offering advertisers paid listings products (pay per click), and now banners, rich media and other units to meet their marketing needs.
ClickZ's Pamela Parker has the full story in: LookSmart Searches for Vertical Comeback.
Web Hosting Providers
Top 10 Web Hosting Provider Reviews
Search Engine Marketing
Marketing for Both Organic & Paid Search
RealTechNetwork Ad Sales
Specializing in all forms of rich media.
Skaffe.com Directory
Established quality website directory.
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.

| www.flickr.com |
Search Engine Guide Blog | Search Engine Marketing | Internet Search Engines | SEM Resources & Consultants | Newsletters | Advertise | About | Site Map
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
Home of our network.
Copyright © 1998 - 2008 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)