Day two is when I really started to appreciate the amount of work that goes into starting up a business as a side project. Add in the zero cash bit and you start to see that it takes some true creativity to get something rolling. In the "real world," I'm used to having a budget for things like web analytics, site designers, copywriters and search marketing campaigns. In the life of a shoe-string entrepreneur, those luxuries don't always exist. What's a girl to do? (skip to "Zero Cash, A Little Talent and 30 Days - Day 2" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.