The third day of my shoe-string entrepreneur project started off fairly calm and wrapped up in a whirlwind of craziness. I'm guessing that's pretty common in the world of building a business. What started off as another day to work on the store with hopes to spend some time on viral marketing resulted in me realizing that I'd already made a massive mistake in one area, and possibly scored a massive coup in another. (skip to "Day 3: Spreading the Word and Fixing Mistakes" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.