November 14, 2005 Comments
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Search engine marketing has long been plagued by arguments of "white hats" and "black hats" but lately, the lines seem to be blurring a little bit and experienced search marketers seem to be moving toward a collective grey.
Chris Sherman has some thoughts on the issue over at Search Engine Watch: Black Hats Going White?
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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