Jennifer Laycock

Jennifer Laycock

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Since consumers use the Internet as their primary access point for local information, advertisers can now combine web and phone for incoming leads. Pay-per-call is ideal for the local entrepreneur who relies on the phone for customer conversions. (skip to "Pay-per-Call to Enhance Local Search " by Paul Bruemmer)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.