Jennifer Laycock

Jennifer Laycock

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SEO copywriting is not the process of writing exclusively for the search engines. It is the process of writing copy to appeal to your visitors, while including elements to help the search engines and your visitors understand what the page is all about. (skip to "What SEO Copywriting Is... and Isn't" by Karon Thackston)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.