On day twenty-four my public relations campaign was still going full steam ahead, even though we technically hadn't made any pitches or released the story on the wire. It was also the day that it dawned on me that this project had the potential to be greater than just a site to promote breastfeeding or even a project to help people learn about marketing. (skip to "Day 24 - Public Relations Continues to Go Well and The Lactivist Project Decides to Share the Love" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.