December 21, 2005 Comments
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Yesterday, America Online announced that it would be selling a 5% stake to Google in a deal that will see $1 billion changing hands and a door swingly soundly shut on the knocking hand of Microsoft.
The deal comes after Time Warner, AOL's corporate parent, put an end to months of discussion with Microsoft. Microsoft had hoped to secure its own relationship with AOL in order to see its' own paid search ads replacing Google's AdWords on the America Online network of sites.
The new deal will spawn several changes including the appearance of graphical banner ads on some of Google's services and the linking of Google Talk with AOL's popular instant messenger service.
News coverage on the deal abounds. You can read more at Forbes, ClickZ and Search Engine Watch.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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