By day twenty-five I was well on my way to sliding out of start-up mode and into maintenance and growth mode for the Lactivist project. I spent some more time digging around in ClickTracks and made a realization about why I seemed to be losing traffic at the CafePress Store. I also spent some more time finding out what bloggers were saying about the project and looked into MSN's new adCenter program. (skip to "Day 25 - Stats Confusion is Worked Out, Great Blog Discussions and MSN AdCenter Gets a Look" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.