Jennifer Laycock

Jennifer Laycock

Articles



A few weeks ago I blogged about Yahoo!'s announcement that they would be shortening the ad limits of their pay-per-click listings some time this month. The new ads will be limited to 70 characters rather than the old 190 characters. Most Yahoo! partners (MSN, CNN, ESPN, etc...) will still display the full text, but you'll want to make sure that you've rewritten your ads so that they still make sense on the Yahoo! engine.





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.