Why Viral Marketing Is Essential To Low-Cost Search Marketing

January 23, 2006 Comments

Jennifer Laycock

Jennifer Laycock

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Think about the last time that a friend told you about a great movie that they saw over the weekend, or how much they loved a new restaurant that just opened up. On the other hand, think about the time that your brother or sister told you about the nightmare of a vacation that they had while staying at a certain hotel or motel and how you pledged to avoid it like the plague. Online viral marketing works the same way, though the results are much easier to track. (skip to "Why Viral Marketing Is Essential To Low-Cost Search Marketing" by Jennifer Laycock)
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Search Engine Guide > Jennifer Laycock > Why Viral Marketing Is Essential To Low-Cost Search Marketing

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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