January 27, 2006 Comments
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Spotted via JenSense is news that Google is working with some select AdSense advertisers to begin testing rich media ads. The new ad formats include expanding ads, floating ads and interstitial ads and are likely going to be site targeted rather than contextual.
While details on the beta test are being kept quiet, the idea of Google expanding into rich media ad placement is fairly exciting, though not unexpected. Google has made it quite clear in the past year that they are interested in expanding their advertising options to allow advertisers to cover more bases through one system. The ability of ad agencies or even companies themselves to directly manage their rich media ads alongside their existing contextual campaigns will obviously have appeal. It's the next logical step for a company that's clearly looking to continue maximizing their number one profit center: advertising sales.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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