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As you probably know, your ad position in Google relies heavily on your CTR compared to your competitors, so I was keen to turn things around and keep my high ad positions. (skip to "How to Improve your Click Through Rate in Google AdWords" by Kalena Jordan)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.