Jennifer Laycock

Jennifer Laycock

Articles



There's no doubting the effectiveness of being able to turn your campaigns on and off based on when you get the best return on investment. There's also no doubting the fact that some businesses can afford to increase bids dramatically during certain times of the day. The problem is, few companies have the staffing to handle these types of updates. (skip to "The Poor Man's Version of Dayparting" by Jennifer Laycock)_





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.