February 7, 2006 Comments
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One of the things that I harp on pretty regularly in articles, forums and during my speaking gigs is the fact that search engine marketing is not about driving traffic, it's about driving sales. Fantastic search engine rankings and giant influxes in traffic do little for your bottom line if you aren't targeting the right phrases and delivering your visitors to the right content. The folks over at Clicktracks understand this as well, which is why CEO John Marshall is going to be passing out some free advice in an online seminar next week titled "Measuring Page Influence on Your Visitor Conversion."
In John's own words, he'll be sharing:
I will show you step-by-step the science of measuring page influence. You'll learn how to figure out what impact a particular page has on visitor conversion, and I will give suggestions on interpreting the data. And of course, I'll be happy to answer any of your specific questions during the session.
The seminar is being held Thursday, February 16, 2006: at 8:30AM and 11AM (US Pacific Time) and space is limited, so if you are interested in attending, it's a good idea to register soon.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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