February 18, 2006 Comments
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MSN has announced this morning that based on feedback from a crop of beta testers, they have made some major updates to the interface that will reduce campaign setup to a four-step process. They've also updated the demographic information display to make it easier to quickly see what targeting will be most effective for a campaign.
Following the lead of Google and Yahoo!, MSN has also added an adCenter blog that will be used to share tips, tricks and tool updates from the adCenter staff and engineers.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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