I love watching old Seinfeld re-runs. I can watch them again and again and again. Not so in the case where Microsoft claims that they will have a better search engine then Google in 6 months. Wait a minute! Isn't this the same old song and dance we heard last year? You bet it is, just a different person saying it.

Some quotes from the story found at Reuters:

"What we're saying is that in six months' time we'll be more relevant in the U.S. market place than Google," said Neil Holloway, Microsoft president for Europe, Middle East and Africa.

"The quality of our search and the relevance of our search from a solution perspective to the consumer will be more relevant," he told the Reuters Global Technology, Media and Telecoms Summit.

Now let me tell you a story I heard years and years ago called "The Little Boy That Cried Wolf"...






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Search Engine Marketing Columnist

Search Engine Marketing Columnist