Jennifer Laycock

Jennifer Laycock

Articles



AdWords' demographic option is designed to let advertisers select specific sites to advertise on based on the demographics of that site. Advertisers will be able to specify a preference in up to three categories. Google will then examine it's database of content partners and will return a list of sites that it feels are most likely to deliver the types of visitors that the advertiser is looking for. (skip to "AdWords Offers Demographic Selections" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.