MIVA Offers Day Parting

This is my bad for not making note of it sooner, but apparently MIVA is now including simplistic management offers for day parting for pay per click advertisers. I wrote an article not too long ago that made mention of the fact that Microsoft Outlook's calendar feature could be used as a sort of poor man's version of day parting since only MSN offered any type of integrated day parting tools. Turns out, I was wrong. (shh...don't tell Robert or my husband!)

Jimmy Cooper of MIVA dropped me a note just this week to let me know that MIVA had actually introduced some new day parting features last fall when they upgraded their PPC management center. The feature has some limitations to it...you can mostly select the days of the week and the time of day that you wish to have your ads run...you can't really set it to run from say 1-2PM and 6-8PM on Monday and noon-5pm on Tuesday and so on.

Nonetheless, it's a very easy to setup system with a nice interface, as you can see from the screen shot below.

The nice thing about some of these up and coming pay per click engines is the push that they give to the most popular ones. In an effort to attract new advertisers, companies like MIVA offer up extra feature and tools. As those tools (like day parting) become more commonplace, the mainline engines like Yahoo! and Google will have no choice but to implement them as well. That makes these types of offerings good for everyone.