March 15, 2006 Comments
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Aaron Wall has an excellent blog post today that talks about links and the ability of a competitor to harm your ranking by pointing links toward your site. Rest assured, even Aaron says that while this is technically possible, it's extremely rare. He also points out that there are quite a few things you can do to protect yourself against this type of activity. It's a worthwhile read and sheds some light on some linking issues that a lot of small business owners are often a little fuzzy about.
From the post:
As far as building shady links goes, some search algorithms may ignore them and some may give them a bit of a negative weighting on your overall relevancy. Generally though the more positive signs of quality your site has the more low quality signs you can get away with. In that regard probably the best way to protect your site from competitive sabotage is to ensure you don't have domain canonicalization issues (ie: engines realize www.site.com and site.com are the same) and work hard to build legitimate signs of trust.
This is likely the most important take-away from the post. Building a good quality site and making sure that you are playing within the rules is a great way to help protect yourself against the work of a would be rankings assassin. It's also important to realize that link sabotage is a LOT of work, so chances are that even your most serious competitor is unlikely to spend time trying to harm your own site when that same amount of effort could go toward improving theirs.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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