March 22, 2006 Comments
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If you've been thinking about checking out the Yahoo Publisher's Network (YPN), Yahoo!'s alternative to AdSense, but still have some questions about exactly how things work, you aren't alone. That's where Rae Hoffman comes in. Rae (known in the forums as Sugarrae) has put together an excellent set of Q&A with Josh Siegel, Sr. Mgr Business Operations, Yahoo! Publisher Network Online. The piece covers issues like ad targeting, the publisher's interface and even ways to better optimize the performance of ads. It's a good read for anyone looking to learn more about YPN.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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