March 23, 2006 Comments
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Rand Fishkin has a great post today that talks about who the top folks are to target when you're building link bait. Obviously it's not always enough to simply create that great content, you also need to take the time to plant some seeds with the right linkers. It's finding those linkers that can be tough. That's why Rand's post is so useful, it helps point out folks like bloggers, resource editors, social taggers and more that are a good idea for you to send those first few emails to.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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