April 3, 2006 Comments
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When it comes to writing down to earth, practical advice about links, one of my favorite blogs is Todd Malicoat's "Stuntdubl" site. Todd does a fantastic job of coming up with examples and allegories that everyone can understand and his insight is always valuable for the small business market. His latest entry talks about how the people that you link to can be seen as a reflection of your own site.
A quick collection of gems from the post:
Todd's right of course...and what he has to say is on par with what I've always said about linking. Links aren't just about increasing your search engine ranking. Links serve as content when they are on your site and as traffic drivers when they are on other people's sites. Presenting the right content and driving traffic from the right sources is an essential part of running a successful online business.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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