April 3, 2006 Comments
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There's a fascinating article over at USA Today that has the potential to shed a bit of positive light on Google in a media atmosphere that's current obsessed with talking about all the ways that the company has failed it's "don't be evil" policy. The article discusses the use of AdSense by publishers in third world countries and how it is quite literally changing lives. Imagine making $1500 a month in a country where the average annual income is just $300...talk about making a difference!
From the article:
Anyone with a site is eligible, and Web forums are awash in success stories of small online entrepreneurs placing ads on their sites, sitting back, and watching checks from Google roll in.
But it is Web entrepreneurs in the developing world who are reaping the greatest benefit from the program.
Because AdSense earnings can vary widely depending on a site's traffic or subject matter, many Web publishers in the developed world don't bother participating. Whereas a $25 monthly payout may not be worth the trouble to a blogger in Manhattan, it can mean the world to a blogger in Manila.
I have to admit, reading the article gave me a few warm fuzzies, something that rarely happens these days when I'm reading about Google.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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