April 7, 2006 Comments
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Marketing Sherpa is featuring a case study that highlights what they've pegged as the top 12 viral marketing campaigns of 2006. The winners vary from small businesses to mega-corporations and there's a lot to be learned from their ideas and implementation.
From the report summary:
Includes creative samples and results data for viral campaigns targeting bloggers, art-lovers, green consumers, job-seekers, frequent flyers in India, IP professionals, Portuguese teens, and our favorite, SAP's 35,000 employees.
Plus, the whups-it-went-viral Web site of the year:
While I spent quite a bit of time talking about viral marketing in the Thirty Day Lactivist series, the reality is that sometimes a viral campaign has to be planned. They don't always come about simply because you have a great product or a great story.
From a virtual bartender to creative e-cards to something as simple as a really useful white paper, the companies on MarketingSherpa's list all came up with unique calls to action that not only inspired conversion rates, but that also inspired their visitors to spread the word.
Read the full report here: Top 12 Campaigns You Should Swipe Ideas From
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