Jennifer Laycock

Jennifer Laycock

Articles



Recent comScore data shows that pay per click advertising continues to fare extremely well, especially when it comes to the Google and Yahoo! search engines. Last month, more than half of all searches conducted on Google and nearly two thirds of the searches conducted on Yahoo! featured a sponsored ad listing. Clicks on those sponsored listings are also up...by 64% on Google and by 30% on Yahoo! when comparing year over year figures.





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.