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Google Restructures AdWords System

April 28, 2006 Comments

Jennifer Laycock

Jennifer Laycock

Articles



The Google AdWords team has announced some changes to the way their broad match and phrase matching systems are working and there's a chance that it will affect your own AdWords campaign. The move is designed to help improve the relevancy of the ads that display for users, and tones down the impact of broad matching on some non-commercial phrases. That means that some advertisers will need to take the time to add more exact match phrases to their campaign to ensure that they're collecting the traffic that they want.



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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > Google Restructures AdWords System

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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