If you have a web site that is of any substance, you should make sure that each and every page is optimized to target various phrases that are relevant to your business. This gives your site greater visibility in the organic search results of engines such as Google, Yahoo, MSN and Ask. It also gives you the ability to attract visitors for multiple combinations of search queries.

While each page of your site is a candidate for a different keyword phrase or phrases, there are fundamental elements that stay pretty consistent as far as what steps to take to optimize a web page. I wrote a in-depth blog entry yesterday on this topic at SearchRank Blog. Read on to discover what preliminary steps to take as well as to learn about the 5 fundamental elements that can be optimized on each web page.