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Gord Hotchkiss is best known in some search marketing circles for being part of the firm that released the popular eye tracking study that defined the "golden triangle" of search. Basically, Gord's company was able to track exactly where people look on a page and to use that information to help figure out how important it was to be positioned in the paid search spots verses the natural search listings. Gord is back this week with even more insight from eye tracking studies and he shares his findings pretty in depth in his blog. It's worth a read, especially for those interested in how users interact with search results.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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