Coming right on the heels of Microsoft's adCenter launch, the team at Yahoo has finally decided to publicly release some details of the updates they plan to launch this fall to their own pay per click advertising platform. In an email sent to Yahoo advertisers, the company laid out plans for more than half a dozen new features designed to give advertisers more control and better returns for their campaigns. (skip to "Yahoo Shares Specs on Planned Pay Per Click Upgrade" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.