May 10, 2006 Comments
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On the heels of releasing a free version of their popular analytics software, ClickTracks is offering up several free classes to site owners and marketers. ClickTracks promises that these seminars will be "sales-pitch free" and will be led by ClickTracks dynamic CEO, John Marshall. You can get all the information on the classes at the ClickTracks site, or you can keep reading for more information on the specific classes.
Click Fraud Class
Coming up on May 14th and 15th, ClickTracks CEO John Marshall will teach "How to Know if You're a Victim of Click Fraud." The class will cover things like how to identify poorly performing campaigns, how to spot potential fraud, how to apply for a refund and how to fine-tune your campaigns to avoid fraud.
Keyword Class
On May 22nd and 23rd, Marshall will teach "Identifying Your Most Valuable Keywords." This class will focus on helping you figure out which of your targeted keywords are your top performers. Marshall will go over issues like how to decide which keywords send quality visitors and why it's not enough to simply track revenue levels.
Space for each class is limited and on a first come, first serve basis.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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