May 17, 2006 Comments
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Ben Charny over at eWeek asks that question today in their Google Watch column. Microsoft bought Internet intelligence firm DeepMetrix earlier this year leading to speculation over things like analytics and enterprise search.
From the post:
Microsoft said two weeks ago, after confirming the DeepMetrix purchase, that it intended to soon incorporate DeepMetrix's Web analytics features into AdCenter and other popular MSN features.
Another theory is Microsoft's to create a line-up of computing hardware that enterprises buy to trick out their intranets' search capabilities, or to add a hot new search engine to a Web site.
Either of these supposed moves would push Microsoft into direct competition with Google. Consider that there's Google Analytics, Google's free Web analytics facet.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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