BusinessWeek's Karen Klein is running a two-part series on small business blogging that's worth checking out. With the many benefits that blogging can bring to your search marketing efforts (original content, inbound links...) it's not surprising that more and more small businesses are trying to decide if blogging is the right move for their business. Klein does a nice job of laying out some of the pros and cons of small business blogging and of offering up some suggestions on how to do it right.

Part One: Does Your Small Business Need a Blog? goes over the pros and cons of business blogging. Klein explores considerations like time management, content development and the need to know the limits of what you can reveal to your audience through your blog.

Part Two: The ABC's of Beginning Your Blog explores the actual act of launching the blog. From deciding whether to blog on your own or with a group of like minded businesses to selecting the right blogging software, Klein does a nice job of pointing out the many practical issues that small business bloggers need to address before they start typing that first entry.