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When I talk or write about online reputation management, I always mention the growing number of Internet users that are getting out there and creating their own content. After all, the more people there are commenting, the higher the chances that someone will eventually start talking about you or your business. Gord Hotchkiss has some new data over at his blog that says 33 percent of Internet users are now creating some type of online content. That ranges from blogging (8%) to maintaining a web page (14%) to uploading images or videos (26%).
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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