Jennifer Laycock

Jennifer Laycock

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Everyone is concerned about their Google rankings. An algorithm change or an update can often leave many a webmaster in tears.

However, I often like to come in through the back door. So today I’m going to reveal to you some of my Google secrets, because Google's Lab is much larger than you think.

Google Video

Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now Google Video is in a growth stage and it’s one of the perfect times to get in and be one of the first to brand yourself in a particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. Of course, you’ll want to provide some great content too. To check out this new technology, go to http://video.google.com

Google Base

Google Base was launched in November of 2005. Google base describes itself as “a place where you can add all types of information that we’ll host and make searchable online”. Now, if that isn’t a webmaster’s dream, I don’t know what is.

Your item could be almost anything: your products, research papers, articles, press releases, etc. You can describe all of your items so that you can zone in on your targeted visitor.

Anyone with a Google account can use this service, so why not give it a try. Google base is the perfect way to get an additional audience for your content. To find out more about Google Base, visit http://base.google.com/base/about.html

Google Local

Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. So, if you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising dollars.

Now, onto a section of Google that you certainly won’t want to miss out on.

Google Blog Search

This is one of the best ways to get some additional listings in Google. If you have a website, why not start a blog. By starting a blog, you can tap into a variety of blog search engines, including Google Blog search. This area of marketing is largely untapped, so it is the perfect time to get your particular niche grounded in these specialty search engines.

To get your blog listed you simply need to ping an updating service such as weblogs.com. It’s as simple as that. If you are using Wordpress, you can set it up to where your blog pings the major services every time you make a post.

You can even have multiple listings in the Google Blog Search because they list specific posts as well as entire blogs.

Google News

Want to get your article and even your picture into Google News? Well, it’s really not that hard. The first step is to go to www.americanchronicle.com, scroll down to the very bottom of the page and click on the link that says “submit work”. From there you can sign up to be a contributor.

If accepted as a contributor, you will then be able to submit articles along with your picture. Many of their articles are syndicated on Google News and will be available to the millions of searchers who go to Google News each and every day.

If you are looking to get your press release into Google News, that is simple as well. All you have to do is submit your press release to prleap.com. Using these techniques, you can get into Google News 100% free, while many other webmasters are paying to do so.

Now that you know about the many faces of Google, you will be able to use these tactics to your advantage. You see, there are so many people who just don’t put in the extra effort required to get exceptional results. Luckily for you, this puts you at a great advantage over many of the webmasters online today.

Kim Roach, the Hip Marketing Gal, has many more free traffic tips to unveil. To Learn Exactly how to attract tons of targeted, qualified web site traffic to your site, visit http://www.unleashthetraffic.com/traffic.html

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Search Engine Guide > Jennifer Laycock > Alternative Ways to Get Into Google

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.