Jennifer Laycock

Jennifer Laycock

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Search marketing works because people pre-qualify themselves by typing search terms in a search box. What makes search so powerful is that you can get the right message to the right person at the right time as search engines attract people with a high level of interest in their search topic. (skip to "Putting SEO on Your Dashboard" by Paul Bruemmer)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.