June 9, 2006 Comments
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I've written several blog posts in the last few weeks about the issue of net neutrality and how it could potentially impact both large and small online businesses. Unfortunately, an amendment to a telecommunications bill moving through the House this week was voted down today, striking a blow for many in the industry that had been lobbying for some type of protection from new fees being proposed by cable companies.
From the New York Times:
...most of the criticism was over the bill's failure to include a provision that would prevent the cable and phone companies from charging the content providers for offering premium, or faster, Internet services.
The critics say that such a provision is vital to protect the free-wheeling architecture of the Internet. They also say it is necessary to prevent the telephone and cable companies, which are increasingly going into the content business, from favoring their own products over those of others. If the telephone companies can charge more to particular content providers, the critics say, the telephone and cable companies will ultimately offer broadband services that more closely resemble television services, with more limited choices than those now available on the Internet.
The legislation gives the Federal Communications Commission the authority to enforce a year-old broadband policy statement that provides consumers access to the lawful Internet content of their choice. Those favoring the Markey amendment said that the commission's antidiscrimination principle was inadequate to ensure that content providers would not, in effect, be blocked if the telephone companies begin to require companies like Google and their smaller rivals to pay for premium services.
Now, it's important to note that the failure of this amendment does not guarantee that telecom companies will start charging, it simply means that there is less protection for businesses to keep this from happening. It's still possible that future legislation will be crafted to solve this problem.
That's why despite this setback, it's still essential that you contact you
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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