June 13, 2006 Comments
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In this article I will illustrate how to accurately measure key performance indicators by using a fictional company called Jasra Corp., identifying the company's needs, and then accurately measuring specific KPIs to help to solve its needs. (skip to "Measuring Key Performance Indicators" by Manoj Jasra)
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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