June 14, 2006 Comments
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MediaPost Publications reports that MySpace is planning on soliciting bids from the big three search engines in order to form a partnership that would see either Google, Yahoo! or MSN powering the search results at the popular social networking site. MySpace is currently populated with contextual ads that are served up by one of Yahoo!'s partners. The deal could mean good things for whichever company wins the bid...
MySpace's traffic levels are growing in leaps and bounds. With membership levels approaching the 50 million mark, MediaPost has reported that MySpace adds about 160,000 new members each day. That's a huge audience and could prove to be a powerful revenue generator when you consider the amount of contextual ads that could be served up via the partnering search engine.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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