June 14, 2006 Comments
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Rand Fishkin has a must read blog post today that features what he dubs "the best sales letter ever written." While not directly related to the idea of search engine marketing, it does show the staying power of creative content. I'm not sure how many sales this letter produced, but I'm pretty sure that it snagged a laugh or two. Besides, small business owners, perhaps more than anyone else, really tend to understand the need for a good laugh now and then.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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