June 19, 2006 Comments
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One of the common misconceptions of search marketing is that search engine friendly design equals ugly design. That's not true...in fact, a good, clean, attractive design is an essential component to a quality site. Usability and SEO expert Kim Krause Berg points this out in her blog today and points to a great discussion taking place at the Cre8asite Forums that talks about how all areas of web site creation must work together for the greater good.
Here's a great snippet from the original post in that thread...
A great website has all the right ingredients. It has great usability. The site has been optimized with carefully researched keywords. The content was written by a professional copywriter or a great writer. The dynamic content was coded by a great programmer. It has a lot of incoming links because of it’s great content and from link-building. And it has a beautiful, appropriate, functional design with a nice logo and graphics.
Now all of those things are important to a great website. But it’s the design that pulls it all together, that makes it work, that makes it special, that makes it stand out, that leaves a mark, that makes an emotional connection, that creates a mood, that conveys a message, that invites you in, that takes you by the hand and leads you along.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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