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MediaPost Publications reports that Microsoft is launching a new site that's aimed at helping search marketers and paid search advertisers find more information to help them fine tune their campaigns. While the initial launch of Microsoft's AdLab site will only feature data for about 10,000 phrases, the article reports that Microsoft plans to expand that to more than 10 million keywords within the next few months.
From the MediaPost article...
The site, Adlab.microsoft.com, contains a host of analytics offerings that search advertisers can use to better strategize about keyword buys. For instance, one tool available at launch is "search funnels"--described on the site as a method to visualize and analyze search behaviors. "For example," the site states, "you can learn how many people search for BMW and then search for Mercedes Benz, Audi, and other automobiles."
Another tool, a "keyword categorization engine," classifies keywords into categories. For example, when a user types the word "camera" into the keyword categorization engine, a list of 15 categories appears in order of likely relevance; "lifestyle/hobbies" is at the top of the list, while "personal/health" is at the bottom.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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