Jennifer Laycock

Jennifer Laycock

Articles



I've always been a big fan of Andrew Goodman. He's one of the foremost experts on pay per click marketing in the world and he's got that great, yet wierd, Canadian sense of humor. He's apparently also decided that it's time to give some of that knowledge away, as evidenced by the fac that he's doing a free teleseminar next week with FreshBooks. The free seminar is next Thursday, June 29th at 1pm EST. You can register online.

According to the FreshBooks site, Andrew will be covering issues like how to:

  • Choose suitable web analytics software
  • Measure your results easily
  • Test your ads - basic and advanced ideas
  • Understand what Google AdWords Quality Score is
  • Understand the difference between Yahoo and MSN
  • Perform effective keyword research
  • Tailor a campaign to your business model and tactics





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.