June 28, 2006 Comments
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Andy Beal over at Marketing Pilgrim is reporting that Google Analytics is now offering up two new reports that closely integrate with Google AdWords to provide more details for advertisers. The new reports include an "AdWords Analysis" report that displays the return on investment for AdGroups and keywords and the "AdWords Keyword Positions" report which is designed to help advertisers decide which ad position gives them the highest return on investment.
From the post:
AdWords Analysis report
The AdWords Analysis report displays the return on investment for every Campaign, Ad Group, and keyword in an AdWords account. The report is useful for advertisers as they monitor and optimize their Ad Groups and keywords. ROI is calculated using AdWords keyword costs and goal or e-commerce values specified by the advertiser within Analytics.
AdWords Keyword Positions report
For each keyword that an advertiser has purchased, the AdWords Keyword Positions report displays conversion information correlated by paid search result position. The report can be useful for advertisers in determining the value of keywords and their bid amounts in relation to their actual position on Google search results pages. It can be used in conjunction with the Position Preference feature within AdWords to actually optimize around ad position: the AdWords Keyword Positions report in Google Analytics shows which position works best for a keyword and then, with Position Preference in AdWords, that position can actually be selected as a target.
Andy also shares that Google seems to be issuing Google Analytics invites within a few days of a request as well...so small business advertisers that had been waiting for the program to open up so that they could check it out would be wise to go and submit an invitation request.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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