July 7, 2006 Comments
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In what could be taken as a slap in the face, eBay has announced that its sellers will not be allowed to offer the Google Checkout payment option to bidders on the popular auction site. eBay currently allows sellers to utilize almost 40 different payment methods, but CNET News has reported that the auction giant has struck down Google Checkout as being "new and untested."
"Google Checkout is, what, a week old? At this point we're saying it does not meet the factors needed to allow it as an accepted payment," eBay spokesman Hani Durzy said.
eBay can offer up all the explanations that they want, but industry analysts point out the obvious issue of eBay being the parent company of PayPal and of Google Checkout's potential to do battle with the popular payment service down the road. Add in the fact that Google plans to offer AdWords credits to Google Checkout partners and you're going to have a lot of small and large businesses asking themselves which side of this battle they want to be on.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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