July 11, 2006 Comments
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Small businesses that deal with the Hispanic or Latino market might be interested to know that Barry Schwartz over at Search Engine Roundtable has put together an excellent summary of sessions from this week's SES Latino conference down in Miami, Florida. From the challenge of translating content to an overview of the Hispanic search populating in the United States, the conference was the first of its kind in focusing on the unique challenges that face businesses targeting a growing demographic.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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